Dr. Hake Chandrakant Dattatraya
Head of Department
- chandrakanthake@jspmjscoe. edu.in
About Me
A prolific marketing professional with an avid interest in brand management and supply chain management. He has led this MBA Team scaling new heights year after year with his charismatic and dynamic leadership.
Qualifications
- B.E (Computer Engineering) MBA
- Ph.D
- SET
Total Experience
- Teaching Experience: 14
- Industrial Experience: NA
| Sr No | ICT Resource Detail | Url Link |
|---|
- Area of Interest: Marketing, Advertising, Soft skills, counselling, Economics
- Research Interest: Marketing
- Technical Skills: C++, VB & Oracle
- Certifications: NIL
- Professional Membership and Contributions: NIL
- Basics of Marketing
- Marketing Management
- Sales & Distribution Management
- Sales & Distribution Management
- Operation & supply chain Management
- Project Management
- International Business Environment
- Consumer Behaviour
- Economic Analysis for Business Decisions
| Journal Title | Journal Type | Journal Description | Journal Year |
|---|---|---|---|
| "A Critical Study on Brand Awareness of Energy Efficient Appliances among the Rural Consumers" | Peer Reviewd | Journal of Emerging Technologies & Innovative Research(JETIR) | 2022 |
| "Conceptual Framework of Rural Transformation" | ABDC | South India Journal of Social Sciences | 2022 |
| "Brand Preferences towards Energy saving lights among consumers with reference to Pune City " | Peer Reviewd | An International Multidisciplinary quarterly Bilingual Peer Reviewed Refereed Research Journal | 2022 |
| "Determinants of Consumer Buying Behaviour towards Energy Efficient Home Appliances among Rural Consumers in Pune District " | UGC care lsited | AJANTA- An International Multidisciplinary Quarterly Research Journal | 2022 |
| "A Critical Study of the Implementation of Innovations for Higher Education " | UGC care lsited | East Asian Journal of Multidisciplinary Research (EAJMR) | 2022 |
| The Impact of Influencer Marketing on consumer behaviour-Effectiveness on increasing brand awareness, improving Brand perfection and Driving sales | UGC care lsited | Rabindra Bharati Journal of Philosophy | 2023 |
| Explorering work culture in IT Companies | UGC care lsited | Madhya Pradesh Journal of Social Science | 2023 |
| "A Critical Study on Brand Awareness of Energy Efficient Appliances among the Rural Consumers" | UGC care lsited | Madhya Pradesh Journal of Social Science | 2023 |
| Conference Title | Conference Type | Conference Details | Year |
|---|
| Book Title | Year | Publisher |
|---|
| Patent Details | Year |
|---|---|
| Smart & Automated Billing System for Shopping Malls | 2022 |
| Title of Projects | Research | Duration | Funding Agency | Amount Sanctioned |
|---|---|---|---|---|
| CONCEPTUAL FRAMEWORK OF RURAL TRANSFORMATION | CONCEPTUAL FRAMEWORK OF RURAL TRANSFORMATION | NA | NA | NA |
| Title of Activity | Details of Activity |
|---|---|
| NIL | NA |